Who we help · Sales Leaders
For CROs and sales leaders building the organization the number requires.
The Sales Profile applied to hiring, promotion, coaching, and role design — so the sales team you have looks more like the sales team the strategy needs.
The seat
You run the number. You also run the machine that produces the number — hiring, ramping, coaching, and reallocating a commercial team. The market changed. The strategy changed. The team is a mix of what you inherited and what you built.
Decisions you own
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Who to hire into which sales role.
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Which sellers to promote into leadership and which to leave in the field.
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How to coach individuals who look strong on activity and inconsistent on outcomes.
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How to reallocate the team when the buyer or the sale changes.
What we contribute
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The Sales Profile as a common instrument across hiring, promotion, and coaching.
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A capability distribution of your current team you can act on.
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A rewritten hiring scorecard against the sale the strategy now requires.
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A read on which of your top performers are patterns you can hire against — and which are one-off.
How you use it
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Assess candidates on the same standard as your top performers before the second interview.
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Use the profile as a coaching frame rather than a selection frame alone.
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Reallocate existing reps before opening more requisitions.
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Build a portfolio view of the commercial team so hires close gaps rather than replicate strengths.
What this is not
This is not a personality screen for salespeople. It is a strategic view of commercial capability applied to the decisions a sales leader actually makes.
The principle
“Sales leadership is the most repeatedly-graded seat in a company. Evidence is how you keep grading the seat, and not just the last quarter.”
Solutions we typically build with this audience
Related case studies